Lazur is a luxury sustainable swimwear brand, founded by Ellie Quach in 2020. We're known for best-selling reversible bikinis. Our mission is to make sustainable fashion more easily accessible. Creating swimsuits that can be worn over-and-over to reduce consumption, Lazur offers the best reversible garments in terms of quality, value and creativity.

As a young girl, Ellie spent countless hours in her parents’ sewing supplies shop. Ellie's passion for fashion started when she began learning to sew at the age of 7. From an early age, she dreamt of making beautiful clothing for women.

Fast forward to a few decades later, Ellie was shopping for a beach trip with her two best friends, and she found herself disappointed with the lack of options for eco-friendly and minimal yet chic swimsuits. She then set out to create a swimwear brand that not only celebrate femininity but also solves the issues of fit and waste.